Technology is rapidly emerging as their experts intend for further innovation. It evolves radically, as people aims for progression. Frequently, information technology grows faster and more reliably than ever before. Internet has changed the way businesses operate in the global market. According to McKenney, businesses have been at the forefront of technology for ages. Whatever can speed production will draw in more dealing. In view of this, the industry needed to adapt and change their infrastructure to reap the benefits.
For example, the airline companies started using a computerized flight booking system, and banks took an automated check-processing system. Basically, Internet enables the businesses to function well and manage transactions across borders with ease. Distant places never hinder the trade and industry nowadays. But instead, it opened greater opportunities to reach out the world market. Big-time companies developed innovative ways to connect, buy and sell. Small entrepreneurs, too, can use these methods.
For instance, a simple housewife, with a skill in dressmaking, can make cute baby dresses then easily sell them through internet and ship them to their customers. She can get in touch with her possible clients, such as families, friends or even new acquaintances; through Instant Messaging, E-mails and the Social networking sites such as Facebook and Twitter. Jane McGrath notes that one of the biggest ways the Internet has changed business is through targeted advertising.
By using search engines, such as Google, companies can specify the keywords that will drive certain customers to their ads. This will also lead advertisers to target more clients to deal with. Moreover, these technological advances have created efficiency in terms of production that helps companies save costs and earn more profit while they meet and satisfy consumers’ needs. Hence, users will enjoy the advanced products and services, faster at a lesser price.