Goldilocks was first opened in 1966 as a family business and started in a one-door apartment of a two-story structure on Pasong Tamo Street, Makati City. It has established 192 branches throughout the islands. Two young women, sisters Milagros Leelin Yee and Clarita Leelin Go, now affectionately known by everyone else in the business as “The Two Moms”, started the original Filipino Goldilocks, buoyed by the compliments they received on their home baking, particularly the fabulous cakes they took to their friends and relatives on every occasion.
Along with their sister-in-law, Doris, started this team long before there was a bakeshop. They decided to open a small bakeshop along to the Pasong Tamo Street, Makati. The sisters have already been dabbling in the business for some time —Milagros, by supplying chiffon slices to a number of Manila’s canteens, and Clarita, by baking and decorating cakes during special occasions in Bicol — when they decided to take their hobby one step further. They began in the family kitchen, with their family as their first “customer. ” And when they decided to open a full-fledged bakeshop, another sister suggested the name Goldilocks.
The fairy tale character, they agreed, seemed to suggest luck. On the first day of operation, all Goldilocks products were sold out. It had a little to do with luck, of course, Goldilocks’ brazo de mercedes, sansrival, marble and butter slices, among other bestseller goodies, were sold just as fast they could bake it. To date, Goldilocks has 18 stores in the United States, two in Canada, and one each in other Asian locations such as Thailand, Singapore, and Hong Kong, all of which are frequented by Filipinos and local people alike.
There are plans for more branches on the East Coast of the United States as well as in the Middle East where many Overseas Filipino Workers reside. Since Goldilocks opened in Las Vegas, Nevada and San Diego, California in 2005 and 2006 respectively, they have become popular destinations for Filipinos craving for a taste of home. The Bakeshop’s main products include cakes, breads, sweets, and pastries. Some branches incorporate a Food shop, offering Philippine cuisine, including beef, chicken, pork, seafood and vegetable dishes as well as their Thirst Quenchers, such as halo-halo, gulaman, fruit salad and sago.