GoldFM in Malaysia Essay


GoldFM is the broadcasts from studios which aiming the audience aged 18 to 35 old ages old in Malaysia. The intelligence bulletins are broadcasted at 6pm and it runs for five proceedingss. This essay will specify the justification towards why it was chosen in relation to the order that it placed in intelligence bulletin production. Following, the essay will dwell of a systematic and nonsubjective analysis based on the newsworthiness, narrative packaging and construction, intelligence values, audience and bulletin running clip. The usage of the seven factors included propinquity, seasonableness, prominence, impact, human involvement, freshness and effects were found to be strong forecasters of intelligence choice.

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The narrative of households starve will be placed foremost based on its intelligence values of propinquity. The incident occurred in GoldFM listener’s hometown and this “cause them to be much more active in the information-seeking procedure than make non-local events” ( DeLung, 2012, p. 749 ) . It besides fits the standards of human involvement which appealing to their bosom ( Phillips, 2013 ) . Clearly, the event has heightened emotion responses in the hearers when it involves a big figure of seashore households are hungering due to oil spill and though 18 months on, but those affected still have non received the compensation. Families starve narrative is to a great extent covered by wireless evidently created a monolithic potency confound around the hearers. The first narrative format is normally wrap which run for 34 seconds to connote a degree of importance.

Flu vaccinum is the 2nd narrative in the bulletin. The narrative will pull human’s attending because it contains the component of propinquity, effect and seasonableness. The flu vaccinum incident go arounding in Europe and Asia considered newsworthy because the closeness of the narrative to them ( Papper, 2013 ) . Furthermore, effect component “is based on the figure of people who will be affected by the information” ( Masterton, 1997 ) . As the cryptic new H8N11 can kills and causes widespread to 1000s of people, hence it is obvious that it has great effects to society if it is non prevented. Timeliness is seen in the last sentences of intelligence which says six of them had been fatal on that twenty-four hours of incident. The intelligence was assembled with households starve narrative as international narratives to assist the flow of bulletins. 27 seconds This narrative was covered as the 2nd of import lead narrative with an SR + grab format which centralised

Heroin desperation was the 3rd header and held the propinquity, impact and effect factor. The event in conformity with propinquity component as it is go oning in where GoldFM listeners live. Audience tends to believe “event in one’s place community is more involvement than one geographically far away” ( Masterton, 1997 ) . Local wellness workers mention that six out of 10 immature work forces are on drug, make the bigger the narrative ( Phillips, 2013 ) . Gans ( cited in Braun, 2009 ) declare it will “impact on a big figure of people, impact on the state and national involvement and important for the past and future” whereby a one-fourth of the metropolis was concerned in the drug epidemic. It is runs for 38 seconds, depends on its importance and content This narrative was perceived to hold potency of doing terror among citizens

Storm ticker comes following with the intelligence values of propinquity, seasonableness, suspense, impact and importance. Tropical storm narrative involve propinquity since it is based on the geographically ( Papper, 2013 ) . Although they predict the storm could develop into a tropical cyclone or hurricane over the following 24 hours but the up-to-date message let the narrative pattern seasonableness component. Furthermore, of import facts updated in a daily or hour-to-hour heightens the suspense component of the narrative and holds the listener’s involvement in the unknown result ( Masterton, 1997 ) . It is of import because it has affected a big per centum of audience in their day-to-day life. Weather predictors warned occupants to be high qui vive and ready for the storm. The intelligence would convey great impact to local occupants as conditions has a enormous affect on people’s day-to-day footing life. By heightening beginning credibleness, Erikson ( cited in Wilson, 2010 ) explained dependable beginning as “those with adept cognition in the field in inquiry and to official organic structures without a direct interest in a conflict” . Senior prognosis, Melvin Drummond Lee as high credibleness endowment in the narrative is more trusty every bit good as reliable and able to “act in the public’s interest” ( Wilson, 2010 ) . Therefore, the interviews demonstrated strong considerations sing the involvement of the hearers when taking and puting the narrative for.

Chopper clang narrative ranked 5th in the bulletin. Two local assistance workers were in the clang ever more relevancy if the hearers are familiar with people who are populating in the same metropolis. Suspense did play a important function in the clang as an probe is under manner to happen out the ground caused the accident and it has “holds their interest” ( Masterton, 1997 ) . This unusual rise in this narrative would qualify as novelty intelligence. The incident of a UN chopper crashing into a mountain in Afghanistan but fortunately none of them on board was injured shown that “unexpectedness has a strong consequence on credence of news” ( cited in Zoch, 2014 ) .

Bees onslaught comes as 6th narrative due to its new values of propinquity. The GoldFM audience tends to concentrate on a narrative which takes topographic points in their local metropolis. This leads them to associate to a narrative on a more personal degree that addresses with propinquity intelligence values ( Braun, 2009 ) . Human involvement in this instance was automatic because of the ideal nature of the victims and the play of the narrative. As suggested by Christie ( cited in Greer ) , ideal victim are described as a individual or class of persons “who are perceived as vulnerable, defenceless, guiltless and worthy of understanding and compassion” . Consequently, they able to pull monolithic degrees of human involvement compared to non-deserving victims ( Greer ) . Besides, bee stings can be fatal are important and give a big impact on a monolithic audience as it is affecting 60 kids lives.

A narrative about a adolescent who sent to Mercy Hospital after fell 12 meters from her flat was the 7th header in the bulletin. The intelligence have a sense of intimacy to the GoldFM mark audience, because the victim is besides affecting in the classs of mark audience. The narrative support seasonableness value with a strong grounds showed the events occurred at early of the forenoon, while the bulletin is broadcast at 6pm. The hearers find “recent events have higher intelligence value than past happenings” ( Curtis, 2013 ) .

The new engineering released in digital epoch takes the movie deceasing narrative in the 8th order. Proximity value was to a great extent supported as a new digital system is traveling to put in in the local film. This intelligence is impact to the hearers as the event would better the quality of leisure clip passing harmonizing to the mark audience aged 18 to 35. The media conference held on the twenty-four hours is broadcast in the 6pm bulletin shown seasonableness has existed. Harmonizing to Strentz ( cited in Wilson, 2010 ) , “the merely manner of guaranting credibleness is through the usage of sources.” The SR + grab format gives the authorization to the beginning Rocco Leggo, proprietor of Hoots Cinema to talk on the media conference.

Human involvement, propinquity and emotion entreaty continuously play in Black Friday narrative. The news media of GoldFM provides the hearers with interesting narratives that studies on the human actions due to Black Friday ( Papper, 2013 ) . Proximity tantrum in the metropolis that the hearers live in. The intelligence impacts the local community particularly adult females aged 18 to 35 and their purchasing determination. The coverage events entreaties to feelings of irritation because of immense leap in on-line shopping.

World rival placed in ten percent, held the intelligence values of propinquity, prominence, seasonableness, and suspense. Ostgaard ( cited in Zoch, 2014 ) stated that propinquity is a “key component in reader interest” . So, hearers would concentrate on narrative as the jock was from the same metropolis. “Names make news” , Chakra Summers who has recorded an “A” qualifier was surely made intelligence ( Masterton, 1997 ) . Even though she has won the women’s 100 meters in Germany on the twenty-four hours before but the follow-up information make the intelligence lucifer with the seasonableness factor. Consumers “indicates a greater sense of urgency within the intelligence item” take topographic point in 24 hours ( Zoch, 2014 ) . Suspense component applied in this athletics intelligence. The last sentences of the narrative has held the hearers in suspense as she will be a strong gold metal chance of the 2016 Olympics tipped by her manager. Suspense component is newsworthy, “even though they know the consequence will barely impact them at all” ( Masterton, 1997 ) .

Wagner coming comes following by seasonableness and prominence factors. The ground for the Sebastian Wagner non holding a higher header than the Chakra Summers was because it did non hold the intelligence values of propinquity. Wagner intelligence in Sweden is newsworthy, but non about to the extent in the GoldFM hometown. The audience is “more interested in things near to place than in those far way” ( Shoemaker, 2007 ) .The narrative had been updated on the same twenty-four hours and giving the information about his finding in the field. Wagner can win air clip because of who they are instead than what they do or state ( Masterton, 1997 ) .

The bulletin will stop with weather intelligence. Proximity defined as “being about the communities that the media serve every bit good as the involvements of those communities” ( Zoch, 2014 ) . Human involvement has systematically shown that weather intelligence holding an effectual quality on GoldFM hearers that causes people to speak about it ( cited in Zoch, 2014 ) . Consequence in this intelligence was described by Howard and Matthews ( cited in Zoch, 2014 ) as “should know” stuff. Seasonableness has proved in the narrative as the current temperature is ever up to day of the month. Weather intelligence apply SR format without sound or interviews is placed in the last to do certain news media can complete the bulletin precisely on clip.

Finally, this survey used different attack to find the sequenced of the summation. The choice of appropriate intelligence is a cardinal concern of the manufacturers as this determines the quality of histories.


Masterton, M & A ; Patching, R 1997,Now the intelligence in item: a usher to air news media in Australia, 3rd edn, Deakin University Press, Geelong, Vic. , pp. 12-21.

Papper, RA 2013,Broadcast intelligence and composing stylebook, 5th edn, Pearson, Boston, Massachusetts, pp. 13-19.

Phillips, G & A ; Lindgren, M 2013,Australian broadcast news media, 3rd edn, Oxford University Press, South Melbourne, Vic. , pp. 160-165.

Tuggle, CA, Carr, F & A ; Huffman, S 2007,Broadcast intelligence enchiridion: authorship, coverage and bring forthing in a convergence media universe, 3rd edn, McGraw-Hill, Boston, Massachusetts, pp. 17-25.

Curtis, AR 2011, “ What Are The Seven News Values? , University of North Caroline, Pembroke viewed 30 March 2014, & lt ; hypertext transfer protocol: // & gt ; .

Zoch, LM & A ; Supa, DW 2014, “Dictating the News: Understanding Newsworthiness from the Journalistic Perspective” ,Public Relation Journal, vol. 8, no. 1, pp. 1-28.

Eilders, C 1996, “The Role of News Factors in Media Use” ,Discussion Paper FS-III 96-104, Berlin, November, & lt ; hypertext transfer protocol: // & gt ; .

Wilson, S 2010, “Source Usage and News Credibility in Two Malayan Crime Cases” ,Akademila 79, May- August, pp. 43-51.

Greer, C, News Media, Victims and Crime, pp. 21-49.

Braun, JA 2009, “Rehasing the Gate: News values, Non-news infinites, and the hereafter of Gatekeeping” , thesis presented to the Faculty of the Graduate School, Cornell University.

Shoemaker, PJ & A ; Lee, JH & A ; Han, G & A ; Cohen, AA 2007, “Proximity and range as intelligence values” , in Devereux, E ( ed. ) ,Media Surveies: Key issues and Arguments, SAGE Publications.

DeLung, J & A ; Magee, RG & A ; DeLauder, R & A ; Maiorescu, R 2012, “Proximity and Framing in News Media: Effectss on Credibility, Bias, Recall, and Reader Intentions” ,Journalism and Mass Communication, vol. 2, no. 7, pp. 748-757, viewed 29 March 2014, & lt ; hypertext transfer protocol: // & gt ; .

Assignment 1 – taging standards




Story choice ( /10 )

Burdening of narratives ( /5 )

Pace, flow and coherence ( /3 )

Runing to clip ( /2 ) ( a summation over or under clip will have 0/2 )



Intro and thesis statement respond to assignment, reflect essay’s intent and way, indicate significance of the undertaking ( /15 )

Logical and clear treatment of influences on intelligence narrative choice, including:

a-? News values ( their designation and definitions ) ( /15 )

a-? Variety, gait, flow ( /3 )

a-? Story subjects, narrative constructions ( /3 )

a-? Audience ( /4 )

a-? Bulletin running clip ( /2 )

a-? Other factors ( /3 )

Presentation and administration of paragraphs ( topic sentences, passages ) ( /10 )

Use of assortment of texts ( including grounds of extra research ) and quotes to back up statement ( /10 )

Decision: clear and compendious sum-up of essay’s statement, including why selected narratives and their order are appropriate ( /5 )



Narratives highlighted ( choice ) ( /3 )

Key points summarised ( /3 )

Brevity, clout and sense ( /3 )

Runing to clip ( /1 ) ( headlines over or under clip will have 0/1 )

Written in broadcast manner, attachment to mechanics regulations ( punishment of -.25 Markss per mistake )


Tax write-offs

Mistakes in vocabulary, grammar, spelling and punctuation ( -.5 marks/error )

Incorrect usage of Harvard AGPS referencing ( -.25 marks/error )

Mistakes in layout/format – summation, headlines, justification ( -.25 marks/error )