Easy jet Essay

Executive sum-up

Easy jet founded by Tselios Haji-Loannou, put in to one of the most competitory industries. After the effects of September 11th, reluctant to aerate travel riders looked for options, such as trains, autos, ferries. By presenting low-priced air travel began to pull people back into the industry. As well-established air hoses began to endure the difference in pricing became apparent that air travel was to be revolutionized.

An analysis on easy jets market portion, gross revenues and net income tendency and comparings with its rivals will be discussed. The study will so take into the strengths, failings, chances and menaces. Marketing environment with the application of macro and micro environmental theoretical accounts will be discussed. Later we ‘ll discourse easy jets rivals.

Explanation of marketing schemes adopted by easy jet in the Airline Industry and its growing tactics. Then concentrate on easy jets efficient usage of the selling mix to heighten its fight. Finally a treatment will be provided on easy jets current place, success factors in the industry and chances for the hereafter.

Introduction

I will be playing the function of a market research worker to measure the companies marketing a competitory scheme. The company easy jet was foremost established in the early 1995, the laminitis of the easy household was Stelios Haji-Loannou. He besides branched out easy to assorted different parts of minutess such as easy autos easy money ; the company base is located in Luton, and is recognized by the typical coloring material orange the edifice has been painted. Easy jet is one of the successful rivals in the low-priced air hose industry, which at the minute is the taking low-priced air hose in Europe, with has established 422 paths, from 122 airdromes all over Europe, with 122 aircrafts such as the Boeing 737 and airbus a319 aircrafts, transporting over 49 million riders.

Company

Traditional air hoses have used complex and dearly-won hierarchal concern theoretical accounts, which faced intense competition from the newer companies with a more simple attack to their concern theoretical accounts. This helped to cut down costs in the company which besides reduced costs for clients, and improved on communicating and operations as communicating was more direct so holding to travel through a concatenation of people. This level construction besides helped cut down complexness for clients and costs for paying rewards. Easy jet changed air travel by their ‘no frills ‘ policy, which cuts unneeded costs such as travel agent costs, treating and publishing tickets, alternatively they used cyberspace booking which introduces farther price reductions.

Easy jet brought smaller companies in the markets such as 49 % of TEA Basel AG, which they subsequently named easy, jet Switzerland. And buys over ‘go-fly ‘ air hoses.

PEST-G

Political

European Union ‘s commercial policy 1997 EUs deregulating of air hoses Airports push on revenue enhancements Operating limitations due to rotary motions and clip

Environmental

Brand-new aircrafts being purchased, plus on-line engagements

Forth-largest economic system held by the UK

Costss addition as oil monetary values additions

Social

September 11th reduced Numberss of clients from utilizing such services, which were substituted by land conveyance, and for concerns teleconferencing.

Technology

Is fast developing in the air hose industry which can ensue to be really dearly-won, shared cheque in systems and self services gives chances to let joint investings to step frontward.

Geophysical

Cheap air travel is doing injury for the environment, as air travel creates more C dioxide so a auto per rider.

Expansion for Britain ‘s airdromes or even constructing new airdromes is being discussed.

400million air travel riders are expected to go through Britain ‘s airdromes by 2030.

Competition

Easy jet has high competitions with 1999 Swiss air which uses its political influence to forestall easy jet operating, in order to protect its path. Which has now been demolished every bit behaviours as this was made illegal within the European Union since 1993? The chief rival that easy jet has is Ryan air this air hose is besides a low-priced no frills air hose that is every bit good established as easy jet. The competition stepped up a degree when easy jet snatched the top acting air hose award 2003 from Ryan air, which Ryan air had been wining for the old 3years in a row. The argument still goes on, to which company is bigger, and as both easy jet and Ryan air brought smaller houses.

Although easy jet carries more riders Ryan air is still deserving 2.5times more so easy jet. As easy jet histories for a 3rd of all trips, Other rivals such as BMI babe, jet 2, and flybe history for one in 10 trips. Easy jet is still known as the market leader.

5forces

Five Forces Model from Michael PorterMichael porter the laminitis of the 5forces theoretical account he describes this theoretical account, to demo the progresss, and relationships between the 5factors: possible entrants, providers, purchasers, replacements, and rivals. This theoretical account is a basic illustration of a 5force theoretical account ; every person company has a theoretical account to accommodate them best.

5forces

Consist of:

Rivals

Suppliers

Buyers

New entrants

Substitutes

Potential entrants

High barrier to entry because of high competition in the market

Rising fuel monetary values,

Buyers

Cheap trades on the Internet

Promotions

Customers choose the monetary value, ( monetary value snap )

Substitutes

Ferries

Train

Euro tunnel

Cars

Suppliers

Airports

Management staff

Industry rivals

Low-cost bearers

Traditional bearers

Low-cost air hoses

Gross saless and net incomes

Easy jet net incomes doubled to the twelvemonth before which was 5.9million, although net incomes dropped at1.3million, analytically this was due to purchases of 15 of their really ain Boeing 737 aircrafts. In 2000 air rider responsibility was reduced, which accounted for the addition of net incomes and gross, this besides allowed a farther price reduction on internet engagements ; along with another order on 17more aircrafts being ordered. Easy jet paid a great influence on the authorities to cut down travel revenue enhancements even farther as 12.98 % of grosss gathered were net incomes. From twelvemonth 02 net incomes kept plumping as gross revenues in 03 reached 932million, and the undermentioned old ages increasing by 10 % in 04. The net income chart shows a positive correlativity as grosss net incomes both addition.

Net incomes and Gross:

Year to stop September

Gross ( ?m )

Net income before revenue enhancement ( ?m )

2008

2,362.8

110.2

2009

2,666.8

54.7

Swot analysis

Strengths

Air travel is sing an addition on demand

Documantry /TV soap Airline gave easy jet the promotion it needed, become good established

The low cost air hose has a great influence on the market

Easy jet eliminated all the excess costs involved, to do travel more low-cost

Has a good safety record

Attracting a wider market as Europe ‘s air hose industry is deregulated

Travel monetary values are appealing and economical

Paperwork is minimum as most minutess are computerised

Easy jet aims a 30minute turnaround, which adds to the efficiency.

Economically friendly, decrease of paper work etc

Europe ‘s prima low-priced air hose

Repeatedly voted the best low cost air hose

Awarded top acting air hose

Failings

Airports easy jet occupies are difficult to entree

Luggage infinite is limited

Air travel is an easy manner for authorities to raise gross

Customer services are n’t a precedence

Seatings are n’t located

Preferred timeslots are pre-booked, so most easy flights are off-peak

Lack of air space, or airdrome capacity

Perturbations to air travel as extended cheques are carried out

Airlines stagnant- slow development

Excessively much competition with other low-priced air hoses

Opportunities

Easy jet has been spread outing continuously, by establishing new paths, purchasing more aircrafts, doing available more finishs.

Easy jet offers occupations and good calling chances

New aircrafts are used to increase economic system and to cut down pollution.

The return over of go-fly air hose has reduced competition from one challenger, it has besides benefited the air hose long term

Menaces

Airport revenue enhancement to counterbalance for the environment

Low-cost air hoses may present lower carnival to more popular finishs

High competition from other low cost air hoses, as a consequence of go oning liberalisation of the European Union air conveyance market.

As easy jet it a smaller company compared to other rivals. Although easy jet has cut costs dramatically compared to its challengers, major menaces such as selling tactics being used on easy jet from a larger company could ensue into adversity.

Fuel monetary values have inauspicious effects on net incomes

High velocity rail links may cut down on air travel

The company ‘s selling scheme

Cleavage

The full market broken down in to sections, to assist concentrate on every facet of the market without looking past it ; this enables easy jet to happen their mark clients. Easy jets core market is leisure and concern excessively, as low menus are attractive to frequent travelers.

Targeting

Designation, rating, and choice. Targeting clients varies as easy jet offers a assortment of finishs, and everyone has their ain penchants. Main marks would be under 45years of age as people from around this age tend to go for leisure.

Positioning

Making and keeping a topographic point in the market to profit themselves and their merchandises. Easy jet achieves this by keeping their ‘no-frills ‘ policy and maintaining travel menus low, by offering no free nutrient, no paper tickets, limited baggage.

Growth

Developing more paths, ramifying out to more airdromes. Easy jet, along side its challenger Ryan air could be placed at adulthood phase, as both air hoses are yet spread outing.

Current Phase:

The selling mix

As easy jet is a company where the client chooses the monetary value, aiming a specific audience is difficult. The selling mix consists of four basic phases for success. Which are besides known as the four Ps ( merchandise monetary value topographic point and publicity? )

Merchandise

Low-cost flights to assorted popular finishs, easy jet besides offer other services such as easy jet hotels, which is appealing, as clients could set together their bundles.

Monetary value

As the client chooses the monetary value, after eliminating excess costs such as free nutrient, excess baggage, no siting order, no treating tickets and paper work as most is done on computing machines. Making merchandises more low-cost does n’t needfully intend the populace would be attracted as some people associate high monetary value with quality.

Topographic point

With 289 paths to assorted topographic points, and a uninterrupted growing in finishs easy jet remains an attractive air hose to turn to. With internet engagements, easy jet is available anyplace and everyplace.

Promotion

Promotion is doing the merchandise known to the populace, in a positive mode that ‘d increase rider Numberss. Easy jets best tactic used was by holding a documentary/ soap broadcasted on ITV. Easy jet besides has a batch of ‘word of oral cavity ‘ promotion. They have build client trueness through promotional techniques.

Passenger Statisticss:

Full twelvemonth

Annual sum ( ‘000 )

1995

30

1996

420

1997

1,140

1998

1,880

1999

3,670

2000

5,996

2001

7,664

2002

11,400

2003

20,300

2004

24,300

2005

29,558

2006

32,953

2007

37,200

Evaluation

Current place

Easy jet is good established, with it ‘s no frills policy, which is the ground for easy jets uninterrupted success. Although easy jet relies on fewer net incomes they believe that till pay off long term, which in its current province seems to be working out good. Low cost air hoses seem to be seting the major participants out of concern, as British air passages is stepping back signifier 20european companies,

Evidence

Easy jet already keep one tierce of the market portion. 95 % of all seats are sold on-line, with 81 % of all flights on clip and 94 % of flights that arrive within an hr ; with such great promptness, trueness of client ‘s lye with easy jet.

Future chances

The easy household has continuously tasted success ; and wants to one twenty-four hours take conference in the market, this seems to be good on the manner as their techniques to enticement clients in ne’er seems to tier itself out. As fuel monetary values are on a rise, easy jets net incomes will be farther reduced as their maneuver is to transport as many riders as possible so conveying in net income, because they believe this ‘ll be profiting long term.

Decision

Looking deep into easy jets marketing sector it can be concluded that easy jet had brought a new tendency in the air hose industry that stiffens competition, with low cost flights. The market easy jet is categorized under is one of the most aggressive of its sort, as costs are cut dramatically, and net incomes are intentionally decreased merely excessively out do the competition. Easy jets clever usage of marketing mix, economic system friendly attack, and macro and micro environmental, held the upper manus in this competitory industry. Operationss, direction and pricing tactics, contributed to the enlargement of this air hose. Easy jet would hold to go more watchful as this industry is quickly developing, the company would hold to set to utilize schemes that would suite the epoch. Becoming more qui vive would assist to remain in front of competition, as Ryan air runs close lines alongside easy jet because both offer similar merchandises and services.

Easy jet Launch Dates:
2009

15 January 2009

London Gatwick to Copenhagen

12 February 2009

Paris Charles de Gaulle to Barcelona

12 February 2009

Paris Charles de Gaulle to Bastia ( Corsica )

31 March 2009

London Gatwick to Larnaca

1 April 2009

Berlin ( Schoenefeld ) to Cagliari

2 April 2009

East Midlands to Nice

2 April 2009

London Gatwick to Vienna

2 April 2009

London Gatwick to Munich

2 April 2009

London Gatwick to Zurich

2 April 2009

Newcastle to Malta

23 April 2009

London Gatwick to Bodrum

1 May 2009

London Gatwick to Dubrovnik

1 May 2009

London Gatwick to Naples

3 May 2009

London Gatwick to Santorini

4 May 2009

Manchester to Corfu

22 May 2009

Bristol to Corfu

24 May 2009

Bristol to Bastia ( Corsica )

1 June 2009

Liverpool to Naples

2 June 2009

Liverpool to Dubrovnik

2 June 2009

Liverpool to Bordeaux

8 June 2009

Napolis to Venice

8 June 2009

Rome Fiumicino to Venice

20 June 2009

Basel to Bordeaux

22 June 2009

Bilbao to Ibiza

27 June 2009

Lyon to Bastia ( Corsica )

6 July 2009

Geneva to Dubrovnik

6 July 2009

London Luton to Menorca ( Mahon )

6 July 2009

London Luton to Milan ( Malpensa )

7 July 2009

London Luton to Montpellier

11 July 2009

Lyon to Pisa

11 July 2009

Paris Charles de Gaulle to Ajaccio ( Corsica )

11 July 2009

Paris Orly to Faro

12 July 2009

Berlin ( Schoenefeld ) to Dubrovnik

12 July 2009

Paris Orly to Dubrovnik

12 July 2009

Lyon to Ibiza

13 July 2009

Lyon to Olbia ( Sardinia )

25 July 2009

Milan Malpensa to Rhodes

26 July 2009

Milan Malpensa to Crete ( Heraklion )

1 August 2009

Manchester to Athens

1 August 2009

Milan Malpensa to Divide

2 August 2009

Milan Malpensa to Dubrovnik

6 August 2009

Manchester to Dalaman

9 August 2009

Manchester to Bastia ( Corsica )
2008

8 January 2008

Liverpool to Innsbruck

30 January 2008

London Gatwick to Thessaloniki

1 February 2008

Madrid to Tangier

7 February 2008

East Midlands to Palma ( Majorca )

7 February 2008

Paris ( Charles de Gaulle ) to Biarritz

8 February 2008

Paris ( Charles de Gaulle ) to Porto

15 February 2008

Paris ( Charles de Gaulle ) to Krakow

15 February 2008

Paris ( Charles de Gaulle ) to Venice

15 February 2008

Paris ( Charles de Gaulle ) to Marrakech

5 March 2008

Paris ( Charles de Gaulle ) to Hamburg

20 March 2008

London Luton to Jersey

20 March 2008

London Luton to Pisa

30 March 2008

London Gatwick to Cyprus ( Paphos )

30 March 2008

London Gatwick to Gibraltar

30 March 2008

London Gatwick to Lanzarote ( Arrecife )

30 March 2008

London Gatwick to Malta

30 March 2008

London Gatwick to Tenerife ( South )

30 March 2008

Manchester to Cyprus ( Paphos )

30 March 2008

Manchester to Innsbruck

31 March 2008

Geneva to Nantes

31 March 2008

Liverpool to Jersey

31 March 2008

London Gatwick to Madeira ( Funchal )

31 March 2008

London Gatwick to Crete ( Heraklion )

31 March 2008

London Gatwick to Corfu

31 March 2008

London Gatwick to Dalaman

31 March 2008

London Gatwick to Gran Canaria ( Las Palmas )

31 March 2008

Manchester to Malta

1 April 2008

Berlin ( Schoenefeld ) to Thessaloniki

1 April 2008

London Gatwick to Sharm El Sheikh

1 April 2008

Manchester to Tenerife ( South )

2 April 2008

London Gatwick to Rhodes

4 April 2008

London Gatwick to Hurghada

4 April 2008

Lyon to Bordeaux

4 April 2008

Lyon to Lisbon

4 April 2008

Lyon to Venice

5 April 2008

Lyon to Porto

21 April 2008

Geneva to Naples

22 April 2008

Geneva to Asturias

22 April 2008

Glasgow to Faro

23 April 2008

Bristol to Biarritz

24 April 2008

Edinburgh to Nice

26 April 2008

Bristol to Olbia ( Sardinia )

26 April 2008

Bristol to Divide

1 May 2008

London Gatwick to Mykonos

1 May 2008

Manchester to Malaga

2 May 2008

Lyon to Toulouse

2 May 2008

Lyon to Casablanca

2 May 2008

London Gatwick to Montpellier

2 May 2008

Manchester to Crete ( Heraklion )

3 May 2008

Lyon to Marrakech

4 May 2008

London Gatwick to Ajaccio ( Corsica )

4 May 2008

London Gatwick to Bastia ( Corsica )

17 May 2008

Newcastle to Murcia

21 May 2008

London Gatwick to Nantes

7 June 2008

Lyon to Biarritz

9 June 2008

Milan ( Malpensa ) to Brussels

10 June 2008

Milan ( Malpensa ) to Mykonos

20 June 2008

Milan ( Malpensa ) to Majorca ( Palma )

24 June 2008

Berlin ( Schoenefeld ) to Ibiza

25 June 2008

Berlin ( Schoenefeld ) to Crete ( Heraklion )

28 June 2008

Geneva to Divide

29 June 2008

Geneva to Ajaccio ( Corsica )

2 July 2008

Basel to Cagliari ( Sardinia )

4 July 2008

London Gatwick to Biarritz

12 July 2008

Paris ( Charles de Gaulle ) to Ibiza

29 September 2008

Manchester to Alicante

1 October 2008

Milan Malpensa to Copenhagen

1 October 2008

Milan Malpensa to Brindisi

2 October 2008

Milan Malpensa to Sofia

3 October 2008

London Gatwick to Lyon

13 October 2008

Milan Malpensa to Lamezia Terme

27 October 2008

Lisbon to Funchal

27 October 2008

Madrid to Sofia

27 October 2008

Geneva to Stockholm

27 October 2008

London Gatwick to Basel

27 October 2008

Paris Charles de Gaulle to Casablanca

28 October 2008

Paris Charles de Gaulle to Tangier

3 November 2008

London Gatwick to Helsinki

3 November 2008

Milan Malpensa to Rome Fiumicino

17 November 2008

Paris Orly to Budapest

5 December 2008

Rome Fiumicino to Bari

5 December 2008

Rome Fiumicino to Palermo ( Sicily )

11 December 2008

Manchester to Sofia

12 December 2008

Manchester to Geneva

12 December 2008

London Gatwick to Istanbul

13 December 2008

London Gatwick to Salzburg
2007

15 February 2007

Madrid to Asturias

15 February 2007

Madrid to La Coruna

16 February 2007

Madrid to Lyon

16 February 2007

Lyon to Rome ( Ciampino )

22 February 2007

Madrid to Casablanca

22 February 2007

Madrid to Marrakech

23 February 2007

Madrid to Rome ( Ciampino )

25 February 2007

Madrid to Toulouse

25 February 2007

Madrid to Edinburgh

30 March 2007

Newcastle to Krakow

31 March 2007

Bristol to Bordeaux

3 April 2007

London Gatwick to Pisa

4 April 2007

Edinburgh to Munich

23 April 2007

Bristol to Milan ( Malpensa )

24 April 2007

Belfast to Krakow

4 May 2007

Paris ( Orly ) to Athens

5 May 2007

Edinburgh to Palma ( Majorca )

5 May 2007

London Luton to Ibiza

11 May 2007

Berlin ( Schoenefeld ) to Venice

11 May 2007

Berlin ( Schoenefeld ) to Lisbon

21 May 2007

Milan ( Malpensa ) to Edinburgh

30 May 2007

Dortmund to Edinburgh

31 May 2007

Dortmund to Thessaloniki

16 June 2007

Glasgow to Ibiza

18 June 2007

London Gatwick to Palermo ( Sicily )

29 June 2007

Basel to Olbia ( Sardinia )

29 June 2007

Geneva to Bordeaux

29 June 2007

Geneva to Brussels

29 June 2007

Geneva to Cagliari

29 June 2007

Geneva to Porto

7 July 2007

Belfast to Ibiza

13 July 2007

Milan ( Malpensa ) to Catania

14 July 2007

Bristol to Ibiza

14 July 2007

Newcastle to Mahon ( Menorca )

16 July 2007

London Gatwick to La Rochelle

10 September 2007

Edinburgh to Paris ( Charles de Gaulle )

10 September 2007

Milan ( Malpensa ) to Bucharest

18 September 2007

London Luton to Zurich

1 October 2007

London Gatwick to Gdansk

1 October 2007

London Gatwick to Lisbon

1 October 2007

Milan ( Malpensa ) to Bari

2 October 2007

Bristol to Warsaw

5 October 2007

London Gatwick to Krakow

8 October 2007

Milan ( Malpensa ) to Barcelona

28 October 2007

Madrid to Palma ( Majorca )

29 October 2007

Bruxelless to Berlin ( Schoenefeld )

29 October 2007

London Gatwick to Bucharest

29 October 2007

London Luton to Vienna

29 October 2007

London Stansted to Funchal ( Madeira )

29 October 2007

Bristol to Funchal ( Madeira )

29 October 2007

Edinburgh to Krakow

29 October 2007

Glasgow to Paris ( Charles de Gaulle )

29 October 2007

Lyon to Barcelona

29 October 2007

Lyon to Berlin ( Schoenefeld )

29 October 2007

Madrid to Bucharest

29 October 2007

Milan ( Malpensa ) to Cagliari ( Sardinia )

30 October 2007

Basel to Marrakech

30 October 2007

Basel to Porto

30 October 2007

Belfast to Gdansk

30 October 2007

Bristol to Gdansk

30 October 2007

Edinburgh to Gdansk

30 October 2007

Geneva to Marrakech

30 October 2007

Bournemouth to Krakow

31 October 2007

Bristol to Lisbon

31 October 2007

Geneva to Las Palmas ( Gran Canaria )

31 October 2007

Milan ( Malpensa ) to Olbia ( Sardinia )

1 November 2007

Belfast to Prague

1 November 2007

Belfast to Venice

1 November 2007

Madrid to Arrecife ( Lanzarote )

1 November 2007

Madrid to Lisbon

1 November 2007

Madrid to Paris ( Charles de Gaulle )

2 November 2007

Liverpool to Lisbon

3 November 2007

Belfast to Barcelona

3 November 2007

Madrid to Fuerteventura

5 November 2007

London Luton to Hamburg

5 November 2007

Nice to Brussels

6 November 2007

London Gatwick to Sofia

6 November 2007

Milan ( Malpensa ) to Marrakech

7 December 2007

East Midlands to Barcelona

13 December 2007

Bournemouth to Grenoble

14 December 2007

Birmingham to Geneva

14 December 2007

Bristol to Innsbruck

14 December 2007

London Gatwick to Innsbruck

22 December 2007

Birmingham to Grenoble
2006

1 March 2006

London Luton to Lisbon

1 March 2006

Paris ( Charles de Gaulle ) to Lisbon

10 March 2006

Basel to Amsterdam

10 March 2006

Basel to Lisbon

10 March 2006

Basel to Prague

10 March 2006

Milan Malpensa to Athens

10 March 2006

Milan Malpensa to Malaga

10 March 2006

Milan Malpensa to Paris CDG

26 March 2006

Berlin ( Schoenefeld ) to Malaga

27 March 2006

Milan Malpensa to Madrid

27 March 2006

Milan Malpensa to Naples

31 March 2006

Dortmund to Malaga

3 April 2006

Paris ( Orly ) to Rome ( Ciampino )

10 April 2006

Liverpool to Krakow

11 April 2006

Liverpool to Faro

11 April 2006

Liverpool to Marseille

21 April 2006

Milan Malpensa to Palermo

21 April 2006

Milan Malpensa to Lisbon

21 April 2006

Milan Malpensa to Olbia ( Sardinia )

25 April 2006

Geneva to Palma ( Majorca )

29 April 2006

Geneva to Ibiza

2 May 2006

London Gatwick to Divide

3 May 2006

Glasgow to Berlin ( Schoenefeld )

20 May 2006

Milan Malpensa to Ibiza

20 May 2006

Edinburgh to Alicante

20 May 2006

Glasgow to Palma ( Majorca )

29 May 2006

Basel to Istanbul

29 June 2006

London Luton to Bordeaux

29 June 2006

London Luton to Istanbul

29 June 2006

London Luton to Rimini

30 June 2006

London Luton to Rijeka

4 July 2006

London Gatwick to Marrakech

7 July 2006

Glasgow to Alicante

7 July 2006

Glasgow to Malaga

15 July 2006

Nottingham East Midlands to Ibiza

21 July 2006

Bristol to Krakow

21 July 2006

Bristol to La Rochelle

21 July 2006

Bristol to Toulouse

22 July 2006

Bristol to Marseille

22 July 2006

Bristol to Rijeka

22 July 2006

Geneva to Olbia ( Sardinia )

22 July 2006

Liverpool to Mahon ( Menorca )

2 October 2006

London Gatwick to Glasgow

29 October 2006

Geneva to Prague

30 October 2006

Basel to Munich

30 October 2006

Bristol to Paris CDG

1 December 2006

Geneva to Hamburg
2005

5 January 2005

London Stansted to Grenoble

28 January 2005

London Gatwick to Cork

28 January 2005

London Gatwick to Knock

28 January 2005

London Gatwick to Shannon

11 February 2005

London Gatwick to Almeria

1 March 2005

London Gatwick to Valencia

24 March 2005

London Stansted to Asturias

27 March 2005

Berlin to Valencia

30 March 2005

Paris Orly to Pisa

30 March 2005

Paris Orly to Turin

8 April 2005

Berlin to Olbia ( Sardinia )

8 April 2005

Berlin to Pisa

13 April 2005

Berlin ( Schoenefeld ) to Maastricht

20 April 2005

London Luton to Grenoble

21 April 2005

London Luton to Cagliari ( Sardinia )

24 May 2005

London Gatwick to Olbia ( Sardinia )

17 June 2005

Basel to Alicante

17 June 2005

Basel to Barcelona

17 June 2005

Basel to Nice

24 June 2005

Basel to Majorca ( Palma )

24 June 2005

Basel to Naples

24 June 2005

Basel to and Rome ( Ciampino )

1 July 2005

Belfast to Inverness

1 July 2005

Belfast to Geneva

1 July 2005

Belfast to Rome ( Ciampino )

2 July 2005

Belfast to Berlin ( Schoenefeld )

2 July 2005

Belfast to Majorca ( Palma )

7 July 2005

Bristol to Inverness

7 July 2005

Bristol to Murcia

7 July 2005

Bristol to Pisa

16 July 2005

Belfast to Faro

21 July 2005

London Gatwick to Menorca ( Mahon )

23 July 2005

Bristol to Menorca ( Mahon )

23 July 2005

Newcastle to Ibiza

24 July 2005

Liverpool to Ibiza

10 August 2005

Basel to Malaga

11 August 2005

Basel to Hamburg

11 August 2005

Basel to Madrid

21 September 2005

Berlin ( Schoenefeld ) to Milan ( Malpensa )

21 September 2005

Berlin ( Schoenefeld ) to Rome ( Ciampino )

23 September 2005

London Gatwick to Murcia

26 September 2005

London Gatwick to Berlin ( Schoenefeld )

30 October 2005

Dortmund to Barcelona

30 October 2005

Dortmund to Milan ( Malpensa )

30 October 2005

Geneva to Lisbon

31 October 2005

Basel to Paris CDG

31 October 2005

London Luton to Bremen

1 November 2005

Geneva to Malaga

1 November 2005

Newcastle to Faro

1 December 2005

Bristol to Hamburg

1 December 2005

Milan Malpensa to London Gatwick

15 December 2005

Bristol to Grenoble

15 December 2005

Bournemouth to Geneva

15 December 2005

Doncaster/Sheffield to Geneva

15 December 2005

Edinburgh to Geneva

15 December 2005

London Stansted to Geneva

15 December 2005

Dortmund to Geneva

16 December 2005

London Gatwick to Grenoble

17 December 2005

Glasgow to Geneva
2004

28 March 2004

London Stansted to Basel

28 March 2004

Liverpool to Basel

15 April 2004

Newcastle to Majorca ( Palma )

15 April 2004

Newcastle to Nice

23 April 2004

London Gatwick to Faro

23 April 2004

London Gatwick to Naples

23 April 2004

London Gatwick to Prague

28 April 2004

Berlin to London Luton

28 April 2004

London Stansted to Ljubljana

28 April 2004

Berlin to Liverpool

1 May 2004

London Luton to Budapest

1 May 2004

Berlin to Newcastle

6 May 2004

Berlin to Paris ( Orly )

6 May 2004

Paris ( Orly ) to Naples

13 May 2004

Berlin to Athens

13 May 2004

Berlin to Copenhagen

13 May 2004

Berlin to Nice

20 May 2004

Berlin to Basel

20 May 2004

Berlin to Bristol

20 May 2004

Berlin to Palma ( Majorca )

3 June 2004

London Gatwick to Ibiza

9 June 2004

Berlin to Barcelona

9 June 2004

Nottingham East Midlands to Cologne/Bonn

9 June 2004

Nottingham East Midlands to Rome

15 June 2004

Belfast to Malaga

15 June 2004

Belfast to Nice

15 June 2004

Belfast to Paris CDG

16 June 2004

Belfast to Alicante

17 June 2004

Berlin to Budapest

17 June 2004

Berlin to Naples

22 June 2004

Liverpool to Cologne

15 July 2004

Dortmund to Majorca ( Palma )

15 July 2004

Dortmund to Paris CDG

15 July 2004

Dortmund to Rome

29 July 2004

Dortmund to Alicante

29 July 2004

Dortmund to Nice

1 September 2004

London Luton to Dortmund

1 September 2004

Dortmund to Budapest

1 September 2004

Dortmund to Prague

10 September 2004

Geneva to Madrid

27 September 2004

London Gatwick to Cologne

30 September 2004

London Gatwick to Budapest

13 October 2004

London Luton to Krakow

13 October 2004

London Luton to Turin

27 October 2004

Tallinn to Berlin

31 October 2004

Dortmund to Krakow

31 October 2004

Budapest to Bristol

31 October 2004

Budapest to Geneva

31 October 2004

Budapest to Newcastle

31 October 2004

Berlin to Krakow

31 October 2004

Berlin to Madrid

31 October 2004

Geneva to Alicante

31 October 2004

Geneva to Rome ( Ciampino )

31 October 2004

London Gatwick to Rome ( Ciampino )

31 October 2004

London Gatwick to Venice

31 October 2004

Bristol to Madrid

31 October 2004

Bristol to Rome ( Ciampino )

31 October 2004

Newcastle to Rome ( Ciampino )

31 October 2004

Paris Orly to Madrid

31 October 2004

London Stansted to Tallinn

1 November 2004

London Luton to Basel

1 November 2004

London Stansted to Tallinn

3 November 2004

London Luton to Warsaw

3 November 2004

Bristol to Valencia

11 November 2004

London Stansted to Almeria

25 November 2004

Berlin to Bratislava

25 November 2004

Berlin to Geneva

25 November 2004

Berlin to Ljubljana

25 November 2004

Berlin to Riga

8 December 2004

London Luton to Bratislava

15 December 2004

Bristol to Geneva

15 December 2004

Newcastle to Geneva
2003

7 January 2003

Liverpool to Alicante

3 February 2003

London Gatwick to Belfast

3 February 2003

London Gatwick to Inverness

30 March 2003

Newcastle to Alicante

30 March 2003

Newcastle to Barcelona

30 March 2003

Newcastle to Belfast

30 March 2003

London Luton to Alicante

15 April 2003

London Luton to Faro

1 May 2003

London Gatwick to Milan Linate

3 June 2003

Paris Orly to Nice

1 July 2003

Paris Orly to Toulouse

15 July 2003

Paris Orly to Barcelona

15 July 2003

Paris Orly to Marseilles

15 July 2003

Paris Orly to Milan Linate

1 August 2003

Newcastle to Bristol

1 August 2003

Newcastle to Paris CDG

1 August 2003

Newcastle to Prague

26 October 2003

London Stansted to Amsterdam

26 October 2003

London Gatwick to Bilbao

26 October 2003

London Gatwick to Marseilles

26 October 2003

London Gatwick to Toulouse

11 December 2003

Newcastle to Copenhagen

11 December 2003

Newcastle to Malaga

17 December 2003

Bristol to Amsterdam

17 December 2003

Bristol to Bilbao

17 December 2003

Bristol to Copenhagen
2002

1 February 2002

London Gatwick to Barcelona

12 February 2002

London Gatwick to Edinburgh

13 February 2002

London Gatwick to Zurich

14 February 2002

London Gatwick and Majorca ( Palma )

14 February 2002

London Gatwick to Malaga

14 March 2002

East Midlands to Alicante

14 March 2002

East Midlands to Malaga

15 March 2002

East Midlands to Edinburgh

31 March 2002

Bristol to Prague

31 March 2002

East Midlands to Prague

2 May 2002

Paris CDG to Liverpool

10 May 2002

Paris Orly to Geneva

22 May 2002

East Midlands to Faro

12 June 2002

Paris CDG to London Luton

18 June 2002

Paris CDG to Nice

1 July 2002

London Gatwick to Athens

4 September 2002

London Gatwick to Alicante

4 September 2002

London Gatwick to Madrid

27 October 2002

East Midlands to Barcelona

27 October 2002

East Midlands to Geneva

27 October 2002

East Midlands to Venice

27 October 2002

Bristol to Venice
2001

5 January 2001

Amsterdam to Belfast

5 January 2001

Amsterdam to Edinburgh

5 January 2001

Amsterdam to Nice

5 April 2001

Amsterdam to London Gatwick

3 May 2001

London Stansted to Nice

22 May 2001

Bristol to Faro

22 May 2001

Bristol to Majorca ( Palma )

22 May 2001

Bristol to Nice

23 May 2001

Bristol to Alicante

23 May 2001

Bristol to Malaga

15 July 2001

Bristol to Barcelona

15 July 2001

Bristol to Rome ( Ciampino )

19 July 2001

London Gatwick to Nice

20 August 2001

Amsterdam to Barcelona

21 August 2001

Belfast to Glasgow

21 August 2001

Amsterdam to Glasgow

3 September 2001

Belfast to Edinburgh

18 September 2001

Bristol to Belfast

18 September 2001

Bristol to Edinburgh

18 September 2001

Bristol to Glasgow

1 November 2001

London Stansted to Newcastle
2000

26 March 2000

Liverpool to Majorca ( Palma )

19 April 2000

London Stansted to Naples

11 September 2000

London Stansted to Milan

1 November 2000

London Stansted to Belfast

1 November 2000

London Stansted to Glasgow
1999

10 January 1999

Liverpool to Barcelona

10 January 1999

Liverpool to Geneva

28 March 1999

London Stansted to Faro

29 March 1999

London Stansted to Malaga

29 April 1999

London Stansted to Bilbao

1 July 1999

London Stansted to Madrid

14 July 1999

London Stansted to Ibiza

15 July 1999

Liverpool to Belfast

15 July 1999

Liverpool to Malaga

20 July 1999

London Stansted to Majorca ( Palma )

28 July 1999

Geneva to Amsterdam

28 July 1999

Geneva to Barcelona

28 July 1999

Geneva to Nice

18 August 1999

London Stansted to Alicante

6 September 1999

Liverpool to Madrid

23 September 1999

London Stansted to Barcelona

23 September 1999

London Stansted to Prague

1 October 1999

London Luton to Liverpool

1 October 1999

London Luton to Malaga

15 December 1999

London Stansted to Lyon

16 December 1999

Geneva to London Gatwick

17 December 1999

Geneva to London Stansted
1998

19 May 1998

London Stansted to Rome ( Ciampino )

5 June 1998

London Stansted to Copenhagen

1 July 1998

London Luton-Athens

8 September 1998

London Stansted to Bologna

8 September 1998

London Stansted to Edinburgh

10 September 1998

London Luton-Madrid

18 September 1998

London Luton-Belfast

1 November 1998

London Luton-Zurich

25 November 1998

London Stansted to Munich

8 December 1998

London Stansted to Venice
1997

27 October 1997

Liverpool-Amsterdam

1 November 1997

Liverpool-Nice

5 December 1997

London Luton-Majorca ( Palma )

18 December 1997

London Luton-Geneva
1996

26 January 1996

London Luton-Aberdeen

24 April 1996

London Luton-Amsterdam

5 June 1996

London Luton-Nice

12 June 1996

London Luton-Barcelona

29 November 1996

London Luton-Inverness
1995

10 November 1995

London Luton-Glasgow

15 November 1995

London Luton-Edinburgh

Easyjet Fundamentalss

Income Statements

2009 ( ?m )

2008 ( ?m )

2007 ( ?m )

2006 ( ?m )

Fiscal twelvemonth terminal

30-Sep-09

30-Sep-08

30-Sep-07

30-Sep-06

Duration ( months )

12

12

12

12

Accounting format

IFRS

IFRS

IFRS

IFRS

Operating Income

Group turnover & A ; portion of J.V.

2,666.80

2,362.80

1,797.20

1,619.70

Share of J.V gross revenues







Group turnover

2,666.80

2,362.80

1,797.20

1,619.70

Gross net income







Other runing income







Net other additions

11.00





Entire runing income

2,677.80

2,362.80

1,797.20

1,619.70

Operating Expenses ( by map )

Cost of gross revenues







Selling, selling & A ; distribution







Administrative disbursals







Research & A ; development







Depreciation ( belongings, works & A ; equipment )

-55.40

-44.40

-33.30

-27.40

Amortization of intangibles

-4.40

-2.50

-0.90

-0.80

Damage of good will







One-off points ( by map )



-12.90



Other operating costs ( by map )

-2,617.70

-2,258.90

-1,625.20

-1,501.90

Entire operating disbursals ( by map )

-2,617.70

-2,271.80

-1,625.20

-1,501.90

Operating Net income

Operating net income ( as calculated )

60.10

91.00

172.00

117.80

Operating net income ( as stated )

60.10

91.00

172.00

117.80

EBIT ( as calculated )

60.10

91.00

172.00

117.80

Interest & amp ; other fiscal income

22.50

53.20

54.60

35.40

Interest & amp ; other fiscal disbursal

-27.90

-34.00

-35.40

-24.10

Net involvement

-5.40

19.20

19.20

11.30

Share of net income from associates



0.00

0.10

0.10

One-off points ( antecedently exceptionals )





10.60

Net income on ordinary activities before revenue enhancement

54.70

110.20

201.90

129.20

Tax

16.50

-27.00

-49.60

-35.10

Net income on ordinary activities after revenue enhancement

71.20

83.20

152.30

94.10

Net income attributable to minority involvements







Net income attributable to equity stockholders

71.20

83.20

152.30

94.10

Ordinary dividends

0.00

0.00

0.00

0.00

Other dividends







Retained net income

71.20

83.20

152.30

94.10

EPS basic

16.90

19.80

36.62

23.18

EPS diluted

16.60

19.40

35.58

22.64

Dividend per portion

0.00

0.00

0.00

0.00

Balance Sheet

2009 ( ?m )

2008 ( ?m )

2007 ( ?m )

2006 ( ?m )

Fiscal twelvemonth terminal

30-Sep-09

30-Sep-08

30-Sep-07

30-Sep-06

Duration ( months )

12

12

12

12

Accounting format

IFRS

IFRS

IFRS

IFRS

Non-Current Assetss

Intangible assets

81.70

80.60

1.80

1.10

Good will

365.40

359.80

309.60

309.60

Entire intangible assets

447.10

440.40

311.40

310.70

Property, works and equipment

1,612.20

1,102.60

935.80

695.70

Retirement benefit assets







Deferred revenue enhancement assets

0.40

0.50

0.40

0.30

Assetss held for sale







Available-for-sale fiscal assets







Derivative fiscal assets

7.80

21.30



0.40

Financial assets held at just value through P & A ; L







Financial assets held to adulthood







Trade and other receivables







Investings in JVs/associates



0.00

0.30

0.30

Other non-current plus investings

123.30

116.00

102.10

29.00

Entire non-current assets

2,190.80

1,680.80

1,350.00

1,036.40

Current Assetss

Inventories







Trade and other receivables

241.80

236.90

223.60

213.30

Cash and hard currency equivalents

1,099.20

885.80

928.40

872.90

Assetss held for sale

73.20

195.80



Available-for-sale fiscal assets







Derivative fiscal assets

68.00

96.50

14.40

1.00

Financial assets held at just value through P & A ; L







Financial assets held to maturtiy







Available for sale assets







Other just value assets







Other current assets







Entire current assets

1,482.20

1,415.00

1,166.40

1,087.20

Entire assets

3,673.00

3,095.80

2,516.40

2,123.60

Equity

Share capital

106.00

105.70

104.80

102.60

Share premium history

642.50

640.20

633.90

591.40

Revaluation modesty







Other militias

-24.30

27.70

-13.70

-9.50

Retained net incomes

583.10

504.60

427.40

298.40

Equity stockholders financess

1,307.30

1,278.20

1,152.40

982.90

Minority involvements







Entire equity

1,307.30

1,278.20

1,152.40

982.90

Non-Current Liabilitiess

Long term adoptions

-1,003.00

-570.20

-478.60

-446.90

Deferred revenue enhancement liabilities

-76.70

-108.10

-35.00

-32.00

Derivative fiscal instruments

-2.60

-0.30

-6.30

-4.80

Fiscal liabilities held at just value through P & A ; L







Other fiscal instruments







Retirement benefit duties







Other liabilities/provisions

-221.20

-229.20

-222.80

-148.00

Entire non-current liabilities

-1,303.50

-907.80

-742.70

-631.70

Current Liabilitiess

Short term adoptions

-117.60

-56.70

-40.50

-32.80

Trade creditors

-750.70

-653.00

-461.70

-414.10

Current revenue enhancement payables

-57.70

-75.10

-89.70

-46.80

Derivative fiscal instruments

-91.10

-76.00

-26.60

-15.30

Fiscal liabilities held at just value through P & A ; L







Other fiscal instruments







Other liabilities/provisions

-45.10

-49.00

-2.80

Entire current liabilities

-1,062.20

-909.80

-621.30

-509.00

Net current assets

420.00

505.20

545.10

578.20

Entire assets less current liabilities

2,610.80

2,186.00

1,895.10

1,614.60

Entire liabilities

-3,673.00

-3,095.80

-2,516.40

-2,123.60

Pension surplus/deficit ( including prepayment )







Pension surplus/deficit ( excepting prepayment )







Cash Flow

2009 ( ?m )

2008 ( ?m )

2007 ( ?m )

2006 ( ?m )

Fiscal twelvemonth terminal

30-Sep-09

30-Sep-08

30-Sep-07

30-Sep-06

Duration ( months )

12

12

12

12

Accounting format

IFRS

IFRS

IFRS

IFRS

Cash Flows from Operating Activities

Cash generated from operations

164.50

292.30

260.80

221.60

Interest paid

-20.60

-32.40

-36.90

-24.40

Income revenue enhancement paid

-9.40

-14.20

-2.00

-4.50

Other inflow/outflow from operating activities







Net hard currency generated from operating activities

134.50

245.70

221.90

192.70

Cash Flows from Investing Activities

Acquisition of subordinate, cyberspace of hard currency acquired



-118.00



Disposal of subordinate, cyberspace of hard currency acquired







Net acquisitions, & A ; disposals, cyberspace of hard currency required



-118.00



Purchases of belongings, works and equipment

-515.00

-324.00

-273.90

-408.30

Returns from sale of belongings, works and equipment

12.40

0.50

3.30

87.40

Net hard currency from investings in belongings, works & A ; equipment

-502.60

-323.50

-270.60

-320.90

Purchases of intangible assets

-5.50

-6.40

-1.60

-0.50

Purchases of short term securities







Purchases of available for sale fiscal assets







Entire purchases of investings







Returns from sale of available for sale fiscal assets







Returns from sale of investings in other companies



0.30



Entire returns from gross revenues of investings



0.30



7.10

Loans granted to related parties







Loan refunds received from related parties

0.30





Interest received



50.50

48.90

32.50

Dividends received



0.00

0.10

Other inflow/ outflow from puting activities

77.80

30.00



Net hard currency generated from puting activities

-430.00

-367.10

-223.20

-281.80

Cash Flows from Financing Activities

Returns from adoptions

543.10

40.20

103.20

309.80

Refunds of adoptions

-73.00

-45.70

-34.10

-31.40

Dividends paid to company ‘s stockholders







Dividends paid to minority involvements







Other inflow/ escape from funding activities

-29.90

11.40

-198.00

6.10

Net hard currency generated from funding activities

440.20

5.90

-128.90

284.50

Cash Flows for the Year

Net addition in hard currency and bank overdrafts

144.70

-115.50

-130.20

195.40

Exchange additions and losingss on hard currency and bank overdrafts

11.70

28.60

-11.40

-1.70

Net addition in hard currency for the twelvemonth

156.40

-86.90

-141.60

193.70

Cash and bank overdrafts at get downing of period

632.20

719.10

860.70

667.00

Cash and bank overdrafts at terminal of period

788.60

632.20

719.10

860.70

Perfomance Ratios

2009

2008

2007

2006

Fiscal twelvemonth terminal

30-Sep-09

30-Sep-08

30-Sep-07

30-Sep-06

Duration ( months )

12

12

12

12

Market Capitalisation ( ?m )

1,611.21

1,331.50